From The Vault: BMW Films’ The Hire Season 1 (2001)


In 2001, BMW Automobiles put out a series of short films to advertise their new line of cars. The premise of the shorts were to have a Driver being hired by different people to do different jobs, usually resulting in some type of car chase. Clive Owen played the Driver and appeared in all 8 of the shorts. Season 1 was 5 episodes long and produced by David Fincher (Seven, Fight Club). Each episode was directed by a different well known director. BMW noticed sales were up 12% in 2001 so they continued The Hire series for 3 more episodes in 2002. That will be next week’s installment. For now, enjoy the 5 episodes of Season 1.

Ambush – Directed by John Frankenheimer (The Manchurian Candidate, Ronin)

Chosen – Directed by Ang Lee (Brokeback Mountain, Hulk)

The Follow – Directed by Wong Kar-wai (Happy Together, In The Mood For Love)

Star – Directed by Guy Ritchie (Snatch, Sherlock Holmes)

Powder Keg – Directed by Alejandro Gonzalez Inarritu (21 Grams, Babel)

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